Thanks But No Thanks?
The purpose of any Thank You note is to express appreciation for the gift, referral, job, order, time, thoughtfulness, et. al. What a great time to really let the recipient know how much you appreciate their effort! Once expressed, sign it and put it in the mail or click send. This is a fabulous way to stay top of mind with clients. By building relationships with your clients in this manner, in time, can lead to more referrals.
As much as you want to stay in front of your and clients, this is one piece of mail where marketing information does not belong. Refrain from adding a business card or coupon inside the thank you card. Let me say that again, this is one note where marketing information does NOT belong. Instead, place your business name, URL, and phone number in the return address section of the envelope.
When I get a marketing piece disguised as a thank you note, the message of appreciation goes down in value considerably. As far as I’m concerned, you were not thanking me. You just spammed me, and your note went right into the recycling bin. Admittedly, this is a real pet peeve of mine. Refrain from marketing on these occasions, and I think you will find your clients appreciating you a little more.
What are your thoughts? Does it bother you when you receive a thank you note that contains marketing material of some sort?